Privacy Policy

Two kinds. Account data you give us — your name, brand name, work email, password and billing details — and customer data that flows in from the stores and channels you connect: names, emails, phone numbers, order history, products viewed, reward balances and message history. We also log technical data such as device, browser, IP address and how you use the dashboard.

When you connect Shopify, WooCommerce, a marketplace, WhatsApp, Telegram, SMS or email, Latias reads the orders, products, customers and message events needed to build profiles, keep segments current and attribute revenue. We only request the permissions each integration needs, and you can disconnect any of them at any time.

To run the Services: build one profile per customer, score and segment them, send the campaigns and rewards you set up, report on what they earned, support you, bill you, keep the platform secure and meet our legal obligations. We use aggregated, de-identified data to improve how Latias works. We never use your customer data to build products for anyone else.

For the customer data you bring into Latias, you are the controller and we are the processor. We only handle it to provide the Services on your instructions. We do not sell it, rent it, share it between brands, or message your customers on our own behalf. Each brand workspace is kept separate.

Latias is an official WhatsApp Business partner and an official Telegram integrator. Messages, templates, delivery receipts and conversation metadata are processed to send your campaigns and show you results, and are also subject to Meta and Telegram terms. Opt-in and opt-out status is stored per customer and respected on every send.

We share data only with the providers that make the Services work — hosting, messaging platforms, payment processors, analytics and support tools — each under contract and only for that purpose. We may also disclose data when required by law, or as part of a merger or acquisition, with appropriate safeguards in place.

We keep data while your workspace is active and for as long as we need it to meet legal and accounting obligations, then delete or anonymise it. Data is encrypted in transit and at rest, access is limited to staff who need it, and payments run on PCI-compliant infrastructure. You can export your customers, orders and campaign history at any time, ask us to correct or delete data, or close your workspace — write to support@latias.ai or WhatsApp +971 58 577 3705 and we will respond within the timeframes the law requires.

We may update this policy as Latias grows. When a change is material we update the date above and tell you in the app or by email, and the current version always lives on this page. Questions about anything here go to support@latias.ai or WhatsApp +971 58 577 3705.